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Since 2020 the landscape has changed. The way we do business—and the way charities operate—has shifted permanently. Over the last four years, we have invested significant time refining one specific area: PPC for charities . We’ve seen too many agencies selling gimmicks. We’ve spent years examining the strategies used by everyone from local projects to global NGOs. As Christians, my wife and I have a personal commitment to this sector. We don't just want to support non-profits

Since 2008, I’ve been deep in the trenches of SEO & business development projects. Over nearly two decades, the landscape has changed, but one truth remains constant: the most successful organisations see SEO not just as a traffic metric, but as a precision tool for generating valuable leads and attracting the right  type of client. In this day and age, cutting through the noise to get the attention of prospective buyers is the hardest challenge businesses face. The more we a

1. The Challenge: Differentiation and Footfall As a specialist jewellery workshop situated in an affluent area, our client was one of a handful of quality jewellers. The primary challenge was not a lack of expertise, but a lack of clarity in their digital presence. Our original remit was to help the client: Differentiate  themselves from local competitors. Clearly communicate their unique selling propositions (USPs) to a discerning, high-value client base. Drive Footfall  (id