PPC, SEO and Google Ad Grant management built around how supporters actually decide to give — not retail tactics repackaged with a donate button.
Retail PPC and SEO are built to shorten the distance between a search and a sale. Charity marketing has to do something harder first: build enough trust and understanding that someone is willing to give, with nothing coming back to them directly. We've spent four years specialising in exactly that distinction.
Most UK charities qualify for up to £8,000 a month in free Google Ads spend. We set up, structure and manage accounts to stay compliant with Google's stricter nonprofit rules, so the grant keeps running rather than getting suspended.
Read our PPC guide for charities →We build content around the specific programmes, communities and causes a charity serves — not generic keywords — so the charity is found by people already searching for the problem it solves.
See our SEO approach →Campaigns that explain the mission and its impact before requesting a donation consistently outperform a direct ask. We pair PPC and SEO with short-form video and written content that does that groundwork.
Talk to us about your campaign →We review your current digital presence and confirm Google Ad Grant eligibility if you're not already enrolled.
We find the specific, lower-competition search terms tied to your actual programmes — where a major national charity isn't already outbidding you.
Ad copy and landing pages that explain impact first, informed by how your existing supporters actually talk about your cause.
Plain-English monthly reporting tied to donor engagement and cost-per-supporter, not just clicks and impressions.
We manage charity PPC accounts at £36 per hour — a reduced rate in recognition that nonprofit budgets work differently to commercial ones. Ad spend itself is often covered in full or in part by the Google Ad Grant, so most of your investment goes into strategy and management, not media spend.
Includes Google Ad Grant setup and compliance, campaign structure, keyword research and monthly reporting.
Enquire about charity ratesFor most charities it means three things working together: PPC campaigns (often via the Google Ad Grant), SEO content that ranks for the causes and services the charity provides, and donor-focused messaging that educates before it asks for a donation.
It gives eligible registered charities up to $10,000 (around £8,000) of free monthly Google Ads spend. Most UK-registered charities qualify, though the account needs managing to Google's compliance rules or the grant can be suspended.
We manage charity PPC accounts at a reduced rate of £36 per hour. Ad spend itself is often covered in full or in part by the Google Ad Grant.
A donor isn't a customer. Campaigns that explain the cause and its impact first consistently outperform a direct "donate now" ask.